Built, branded, and launched a shelft-ready product.

Crafted and launched a fermented plant-based food brand from scratch—developing everything from product formulations to packaging, branding, and marketing. A case of design meeting business, hands-on.

From Insight gaps to actionable data- making metrics meaningful across teams.

Transformed messy sales data into an intuitive internal dashboard that execs actually use. Designed with users in mind, not just aesthetics. Iterated with finance, sales, IT, and leadership teams—resulting in 300% engagement increase and a second dashboard request.

Designed to deliver—from field needs to a usable app in everyone’s pocket.

Designed a field app that streamlined on-the-ground retail data collection across multiple teams. Balanced security, usability, and business needs in a four-tier access system—all within lean constraints.

FOOD OASIS: Data that moves people—turning research into food access advocacy.

As Business Analysis Lead, I led a team of data scientists to develop a dashboard that synthesized civic data and FOLA listings data into a compelling narrative. The goal: empower Neighborhood Councils to adopt and embed the FOLA (Food Oasis LA) platform, expanding constituent access to free food resources. A blend of data storytelling, strategy, and community impact.

Waste not—building a regenerative brand system with byproducts at its core.

Built a fresh identity for a farm-to-shelf agribusiness—from logo and brand system to packaging and retail storytelling. Also led circular product R&D, turning byproducts into new revenue streams. Rooted in sustainability, scaled for impact.

From offline roots to online reach

Led the creation of a responsive, high-impact website to strengthen brand visibility and connect with customers. Balanced storytelling, UX strategy, and SEO to showcase fresh produce and a fresher identity. Designed for discovery, built for trust.