Built, branded, and launched a shelf-ready product.

Crafted and launched a fermented plant-based food brand from scratch: developing everything from product formulations to packaging, branding, and marketing. A case of design meeting business, hands-on.

From Insight gaps to actionable data.

Transformed messy sales data into an intuitive internal dashboard that execs actually use. Designed with users in mind, not just aesthetics. Iterated with finance, sales, IT, and leadership teams, resulting in 300% engagement increase and a second dashboard request.

Designed to deliver: From field needs to a usable app in everyone’s pocket.

Designed a field app that streamlined on-the-ground retail data collection across multiple teams. Balanced security, usability, and business needs in a four-tier access system, all within lean constraints.

Data that moves people, turning research into food access advocacy.

As Business Analysis Lead, I led a team of data scientists to build a dashboard that translated civic and FOLA data into a clear, actionable story—empowering Neighborhood Councils to expand access to free food resources. A blend of data storytelling, strategy, and community impact.

Designed a wellness app to make alternative healing accessible.

Created a self-help platform for Jin Shin Jyutsu, turning scattered knowledge into an intuitive app. From user research to prototypes, I translated a personal healing experience into a tool for others seeking everyday balance and relief.

From offline roots to online reach

Led the creation of a responsive, high-impact website to strengthen brand visibility and connect with customers. Balanced storytelling, UX strategy, and SEO to showcase fresh produce and a fresher identity. Designed for discovery, built for trust.